Manager, Media Strategy Analyst
Open position in all True Media office locations including Kansas City, MO, Columbia, MO, St.
Louis MO, and Minneapolis, MN; Hybrid work schedule:
in office/remote.
We are looking to hire for this role at the beginning of 2024 True Media is looking for a detail oriented manager in Media Strategy Analyst.
You will be responsible for deeply understanding paid media performance and identifying key insights to improve efficiency and incrementally.
A key point of collaboration will be defining and tracking success metrics and building experimentation and measurement plans with our planning teams to increase the understanding of paid media performance.
Essential Duties and Responsibilities (Other duties may be assigned) As a member of the Client Strategy team you will help develop measurement strategies and analytics solutions to provide systematic evaluation of marketing program performance across all media channels Oversee development of custom performance reporting and analyses across multiple channels for key clients Aggregate data across platforms and sources to assemble a complete campaign view and forecast media KPIs and report progress against goals.
You will use data to help answer what and why performance questions by analyzing data across a variety of channels and delivering insights to help our partners understand the impact of marketing decisions When working in collaboration with sister agencies, you'll be the bridge between the True Media client teams and key stakeholders.
Create test and learn agendas and utilize learnings to extrapolate and forecast results in an ongoing basis Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals as well as establishing and tracking campaign performance KPIs, and communicating findings to non-technical stakeholders.
Develops, writes, and presents strategic recommendations that directly address clients' toughest questions Participates in brainstorming sessions that identify new opportunities for clients Work effectively across teams to ensure client satisfaction Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience with both traditional and digital marketing measurements and performance reporting Experience creating data analyses in regular reports Experience developing and interpreting analytics focused results presentations Experience with a variety of marketing channels and cross-channel analytics Understanding of marketing attribution methods Demonstrated problem-solving, analytical thinking, and continuous process improvement skills Proficiency in Microsoft Excel and PowerPoint including pivot tables Experience with Media Analytics Platforms (Google Analytics, Adobe Analytics, DV360 / GCM) Experience translating insights and storytelling with data Ability to coordinate and present findings to both technical and non-technical audiences Demonstrated exceptional data visualization and data storytelling skills Experience with the travel industry, consumer packaged goods, B2B, or Ag would be great Fundamental experience with an analytics software package such as Tableau, SAS, SPSS, and programming languages such as SQL, R, or Python preferred 3-5 years' experience in media analytics and measurement EducationBS / BA in Business, Statistics, Economics, Mathematics, Operations Science, or other related field preferredTotal Perks Package The chance to be a part of a growing company and the next success story Amazing opportunities for career development Recognition programs Employee referral bonus Hybrid work options Fun and collaborative work environment Casual dress code Philanthropy:
True Media Giving (Includes volunteer time and 100% company match for employee donations to agency charity) Insurance Coverage (medical, dental, vision.
life, and disability) 401(k) retirement plan, with employer 3% match Work/life benefits, including mental health and wellbeing support Robust Paid Time Off program, increasing with years of employment, and paid out at year end to employee 401(k) retirement account Paid holidays, including agency closing Christmas Eve-New Years Day Maternity, Paternity and Adoption Paid Time Off , plus Voluntary Paid Leave Bank Recommended Skills Adobe Analytics Agenda Development Assembly And Installation Communication Consumer Packaged Goods Continuous Production Estimated Salary: $20 to $28 per hour based on qualifications.
Louis MO, and Minneapolis, MN; Hybrid work schedule:
in office/remote.
We are looking to hire for this role at the beginning of 2024 True Media is looking for a detail oriented manager in Media Strategy Analyst.
You will be responsible for deeply understanding paid media performance and identifying key insights to improve efficiency and incrementally.
A key point of collaboration will be defining and tracking success metrics and building experimentation and measurement plans with our planning teams to increase the understanding of paid media performance.
Essential Duties and Responsibilities (Other duties may be assigned) As a member of the Client Strategy team you will help develop measurement strategies and analytics solutions to provide systematic evaluation of marketing program performance across all media channels Oversee development of custom performance reporting and analyses across multiple channels for key clients Aggregate data across platforms and sources to assemble a complete campaign view and forecast media KPIs and report progress against goals.
You will use data to help answer what and why performance questions by analyzing data across a variety of channels and delivering insights to help our partners understand the impact of marketing decisions When working in collaboration with sister agencies, you'll be the bridge between the True Media client teams and key stakeholders.
Create test and learn agendas and utilize learnings to extrapolate and forecast results in an ongoing basis Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals as well as establishing and tracking campaign performance KPIs, and communicating findings to non-technical stakeholders.
Develops, writes, and presents strategic recommendations that directly address clients' toughest questions Participates in brainstorming sessions that identify new opportunities for clients Work effectively across teams to ensure client satisfaction Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Experience with both traditional and digital marketing measurements and performance reporting Experience creating data analyses in regular reports Experience developing and interpreting analytics focused results presentations Experience with a variety of marketing channels and cross-channel analytics Understanding of marketing attribution methods Demonstrated problem-solving, analytical thinking, and continuous process improvement skills Proficiency in Microsoft Excel and PowerPoint including pivot tables Experience with Media Analytics Platforms (Google Analytics, Adobe Analytics, DV360 / GCM) Experience translating insights and storytelling with data Ability to coordinate and present findings to both technical and non-technical audiences Demonstrated exceptional data visualization and data storytelling skills Experience with the travel industry, consumer packaged goods, B2B, or Ag would be great Fundamental experience with an analytics software package such as Tableau, SAS, SPSS, and programming languages such as SQL, R, or Python preferred 3-5 years' experience in media analytics and measurement EducationBS / BA in Business, Statistics, Economics, Mathematics, Operations Science, or other related field preferredTotal Perks Package The chance to be a part of a growing company and the next success story Amazing opportunities for career development Recognition programs Employee referral bonus Hybrid work options Fun and collaborative work environment Casual dress code Philanthropy:
True Media Giving (Includes volunteer time and 100% company match for employee donations to agency charity) Insurance Coverage (medical, dental, vision.
life, and disability) 401(k) retirement plan, with employer 3% match Work/life benefits, including mental health and wellbeing support Robust Paid Time Off program, increasing with years of employment, and paid out at year end to employee 401(k) retirement account Paid holidays, including agency closing Christmas Eve-New Years Day Maternity, Paternity and Adoption Paid Time Off , plus Voluntary Paid Leave Bank Recommended Skills Adobe Analytics Agenda Development Assembly And Installation Communication Consumer Packaged Goods Continuous Production Estimated Salary: $20 to $28 per hour based on qualifications.
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