Retention Marketing Coordinator
Company Name:
Veterans United Home Loans
The Veterans United Home Loans Customer Experience team creates and maintains a cohesive experience throughout the entire customer journey. This is accomplished through smart marketing automation programs, email, direct mail, content assets, webinars, websites, apps, and more. The three main areas of focus for the team are inbound lead generation (pre-sale qualified customers), in-process customers, and post-process customers.
The Retention Marketing Coordinator will work with the Customer Experience Director to execute campaigns focused on retaining customers for repeat and referral business. This position will work with various departments throughout the company while maintaining brand integrity at all times. This position will also identify opportunities to retain customers, pitch ideas, and track executions. Ultimately, the Retention Marketing Coordinator will be responsible for increasing our company's repeat business. This position will not be originating loans.
Responsibilities:
Managing marketing projects from idea generation through the execution and monitoring results.
Managing our current predictive lead generation programs for past clients; automating and streamlining the process.
Developing 'smart alerts' for our sales agents with Marketing Automation software.
Developing data hygiene best practices to increase the effectiveness of our campaigns.
Developing new programs aimed at securing repeat and referral business, while ensuring a smooth and consistent customer experience.
Collaborating with the creative team on fulfilling campaigns and the systems teams on executing the campaigns.
Tracking performance of campaigns through our data team.
Ideating and executing on campaigns that improve the company's year-over-year repeat business.
Necessary Skills: Self-Motivation, Passion, Commitment, and Team Player
Job Requirements:
Bachelor's Degree in marketing, advertising, business, or relevant experience.
3
years' experience in marketing, advertising, or related field
Experience managing marketing campaigns
Experience developing, coordinating, and executing projects as team leader beginning to end
Direct response or marketing automation experience is a plus
Marketo marketing software or Dynamics CRM software experience is a plus
Knowledge of the sales process is a plus
Veterans United is proud to be an EOE/ADA and Military Friendly employer Estimated Salary: $20 to $28 per hour based on qualifications.
Veterans United Home Loans
The Veterans United Home Loans Customer Experience team creates and maintains a cohesive experience throughout the entire customer journey. This is accomplished through smart marketing automation programs, email, direct mail, content assets, webinars, websites, apps, and more. The three main areas of focus for the team are inbound lead generation (pre-sale qualified customers), in-process customers, and post-process customers.
The Retention Marketing Coordinator will work with the Customer Experience Director to execute campaigns focused on retaining customers for repeat and referral business. This position will work with various departments throughout the company while maintaining brand integrity at all times. This position will also identify opportunities to retain customers, pitch ideas, and track executions. Ultimately, the Retention Marketing Coordinator will be responsible for increasing our company's repeat business. This position will not be originating loans.
Responsibilities:
Managing marketing projects from idea generation through the execution and monitoring results.
Managing our current predictive lead generation programs for past clients; automating and streamlining the process.
Developing 'smart alerts' for our sales agents with Marketing Automation software.
Developing data hygiene best practices to increase the effectiveness of our campaigns.
Developing new programs aimed at securing repeat and referral business, while ensuring a smooth and consistent customer experience.
Collaborating with the creative team on fulfilling campaigns and the systems teams on executing the campaigns.
Tracking performance of campaigns through our data team.
Ideating and executing on campaigns that improve the company's year-over-year repeat business.
Necessary Skills: Self-Motivation, Passion, Commitment, and Team Player
Job Requirements:
Bachelor's Degree in marketing, advertising, business, or relevant experience.
3
years' experience in marketing, advertising, or related field
Experience managing marketing campaigns
Experience developing, coordinating, and executing projects as team leader beginning to end
Direct response or marketing automation experience is a plus
Marketo marketing software or Dynamics CRM software experience is a plus
Knowledge of the sales process is a plus
Veterans United is proud to be an EOE/ADA and Military Friendly employer Estimated Salary: $20 to $28 per hour based on qualifications.
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